<p>Dear friends and readers, I hope you would have enjoyed reading our previous issue. Once again, I am delighted to bring for you the new edition of your favourite magazine Microbioz India. It is a &ldquo;Laboratory Edition&rdquo; supported by the cover story titled       Digital Marketing- Bringing Revolution in the Pharmaceutical Sector by covered by our editorial team.</p> <p>The Pharmaceutical companies operate in a regulated environment which poses constraints in the nature of promotional and marketing activities they can pursue. It has been observed that mostly the pharmaceutical promotional initiatives consist of below &ndash; the-Line (BTL) activities with an objective to engage their customer segment with the healthcare professionals with a positive brand experience.</p> <p>The current edition has also brought for you a featured article on &ldquo;10 year - Zero Replacement Gaskets! Guarantee Long Life Gasket/ Sealing Solutions! &rdquo;   from Unispares&trade; by Arihant Jain CEO-Director, (IIT-Madras) National Rubber Industries, includes with advancements in Seal Engineering and access to best technology platforms from across the globe; Unispares&trade; now have developed break through sealing solutions for complex Industrial applications.</p>